Solutions

Research : Customer Satisfaction Measurement

Customer Satisfaction survey research provides operational feedback and strategic insight.

LRA's Customer Satisfaction Measurement and Loyalty studies are designed to gather complete and unbiased "voice of customer" data for our clients. We measure the efficacy and importance of each "touch point" that comprises the total customer experience.

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Interested in learning more about LRA's Customer Experience Management solutions?

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Our goal is to identify the key performance indicators (KPIs) that drive customer attitudes and behaviors and ensure that the client is aligned to deliver the optimal customer experience based on these KPIs. We provide immediate tactical feedback to help clients manage day-to-day operations; we employ advanced analytics to help shape long-term strategy and design the optimal future experience.

Our innovative customer satisfaction & loyalty survey solutions are ideal for the following:
  • Gathering customer feedback immediately "post-experience" using a variety of modes (phone interview, CATI, web-based, mail)
  • Displaying results and KPIs in a user-friendly online reporting suite or dynamic executive dashboard in real-time
  • Generating "real-time alerts" for immediate notification of customer dissatisfaction, allowing for swift problem resolution and customer recovery actions
  • Identifying the touch points of the customer experience that create satisfied customers (for example, the cost of entry) vs. those that "delight" and create loyal customer advocates!
  • Financial modeling, linking improvements in customer experience metrics to bottom line financial growth and overall business goals.

LRA Research Model

Gain critical insights from your customers through advanced data collection and analysis.

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Employee Engagement Research

The foundation of exceptional customer experiences is employee engagement.

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Research Capabilities

Acquire and analyze the critical data required to evaluate and enhance the customer experience.

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