Solutions
Research : Research Capabilities
Acquire and analyze the critical data required to evaluate and enhance the customer experience.
As a full-service research firm, LRA is equipped to employ a full range of qualitative and quantitative methodologies, analytical techniques and study designs to help our clients achieve their desired business goals. At the end of the day, however, all of our research is focused on delivering exceptional customer experiences. Every touch. Every time.
Learn More
Interested in learning more about LRA's Customer Experience Management solutions?
Qualitative Methodologies
- Focus Groups
- In Depth Interviews (IDIs)
- Site Audits/Mystery Shopping
- Webchats
- Ethnography
Quantitative Methodologies
- Web Based
- Email Invitation
- URL "Magnet"
- CATI (Computer Assisted Telephone Interviews)
- Paneling (Online, Phone, Mail)
- Direct Mail/Booklets
- CLT (Central Location Techniques – for example, intercepts)
Analytical Techniques
- Segmentation
- Regression
- Linear/nonlinear multivariate analyses
- Benchmarking
- Financial Modeling
- Conjoint/Decision Modeling (Multiple Approaches)
Study Designs
- Baseline Customer Engagement
- Customer Satisfaction & Loyalty Tracking
- Employee Engagement
- Communications Effectiveness
- Experience Labs
- Prospect Win-Loss
- Lost Customer Analysis
- Enterprise Feedback Management
- Customer Value Analysis
- Process Improvement
- Experience Mapping
- Product Awareness, Trial & Usage
- Concept Testing
- Product/Service Optimization
- Price Sensitivity
- Forecasting (Demand, Volumetric, Market Share)
LRA Research Model
Gain critical insights from your customers through advanced data collection and analysis.
See How We Do ItCustomer Satisfaction Measurement
Customer Satisfaction survey research provides operational feedback and strategic insight.
See How It WorksEmployee Engagement Research
The foundation of exceptional customer experiences is employee engagement.
See How It Works
