Solutions



Quality Assurance & Mystery Shopping : TrueView

See your operations through real customer's eyes – and make better decisions based on that intelligence

In an effort to provide an exceptional customer experience, you gather and analyze data from every possible source, including the precise, operational insight that mystery shopping provides. After all, some of your most important findings can only come from customers who not only experience your offering but know in advance to look for. And while mystery shopping uses proxies to replicate these "customer" exchanges, there are plenty of businesses where stand-ins just don’t work.

LRA’s TrueView system is an innovative spin on the “mystery shopping” concept.  Panels of simulated consumers have proven to be effective for easily accessible products and services like supermarkets, restaurants, hotels and retail. On the other hand, companies with more complex customer relationships have had to contend with a critical gap in their operational data.

TrueView was developed for businesses where conventional mystery shopping simply can’t provide an accurate or thorough picture of the customer experience – in this instance, it allows companies to understand customer interactions from the perspective of real customers. 

TrueView breaks through these common field research barriers:
 

"Members Only" Access

  • Airline Frequent Flyers Club
  • Gym/Fitness Club
  • Arena/Stadium Luxury Suite
     

Lengthy Service Delivery

  • Extended Stay Hotel
  • Vacation Timeshare
  • Assisted Living
  • Professional Services
     

"Unpleasant" Exchanges

  • Doctor's Office
  • Hospital
  • Weight Loss Clinic
  • Physical Therapy
     

Sensitive Information

  • Financial Advisory
  • Credit Cards
  • Insurance Claims

Product/Service Fulfillment

  • Copy Center
  • Auto Dealer Service Department
  • Loyalty/Affinity Programs

Personal Relationships

  • Exclusive Club Membership
  • Commercial Building Manager

 

Our QA Methodology

Our highly-trained team of QA consultants bring unmatched professionalism and knowledge to your evaluation program.

See How It Works

Our Mystery Shopping Methodology

Our Mystery Shopping experts ensure unmatched professionalism and insights from your program.

See How It Works
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