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PRACTICE AREAS
Each activity within LRA's Customer Experience Management Methodology is guided by expert consultants in one of LRA's primary practice areas. In this way, CEM strategy becomes tactical reality, as LRA's practice area leaders work with one another to develop integrated CEM solutions or independently to customize stand-alone programs, depending on client needs.
LRA employs a team of dedicated, client-focused subject matter experts in each of the following disciplines:
• CEM Strategy Consulting
• Standards Development & Content Management
• Organizational Development & Training
• Research
• Quality Assurance & Mystery Shopping
