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LRA Worldwide, Inc. Supports British Airways Face-to-Face Program
2009 Program Winner to Advise and Encourage 2010 Entrants at New York's Grand Central Station
New York, Sept. 13, 2010 – LRA Worldwide, Inc. Is supporting British Airways 2010 Face to Face program, offering U.S. entrepreneurs and small business owners the critical tools for building business relationships abroad and stimulate growth Face-to-Face. In addition to a new, online community hub and educational conference, British Airways will ultimately award 250 small business owners the opportunity to travel anywhere in the world and grow their business through the Face of Opportunity contest. Any entrepreneur or small business owner with a clear business need for international exposure should visit www.ba.com/facetoface to join.
LRA, represented by CEO Rob Rush, will join British Airways for the British Airways Face of Opportunity Elevator Pitch Event, which will provide a unique opportunity for entrepreneurs and small business owners to videotape their pitch tomorrow (Tuesday, September 14th) and Wednesday at Vanderbilt Hall in New York City’s Grand Central Terminal. As a winner of the 2009 competition, LRA will share details on how the Face-to-Face benefited its business with potential 2010 entrants, encouraging them to sign up to the Face of Opportunity Contest and create a video pitch on the spot.
“We encourage other entrepreneurs and small business owners to be bold and take this chance to move your business forward, just as we have done,” said Rush. “The grant enabled us to fly into Europe and Asia without worrying about how it would impact our travel budget, providing us with a tremendous opportunity to foster new relationships and build our business abroad.”
LRA, a pioneer in the emerging consulting discipline of Customer Experience Management, is also the leading provider of Quality Assurance and Brand Assurance evaluation programs to the global hospitality industry. The Face-to-Face grant provided LRA with needed flexibility during a year when the global economy was beginning to creep out from under the recession and companies were looking to invest in growth once again. The result was several new accounts outside of the Americas and a pipeline of opportunities for 2011.
About The British Airways Face of Opportunity Elevator Pitch Event
On Tues. and Wed. Sept. 14 and 15, from 7 a.m. – 8 p.m., small business owners may videotape their best elevator pitch to enter the British Airways Face of Opportunity Contest and the chance to win the opportunity of a lifetime – a flight anywhere in the world to help them grow their business internationally. Interested entrepreneurs and small business owners may visit Vanderbilt Hall in Grand Central Terminal, New York City, on Tues., Sept. 14 beginning at 7 a.m., when Bill Rancic, entrepreneur, best-selling author and first season winner of The Apprentice, and Simon Talling-Smith, Executive Vice President, Americas, British Airways, will launch the British Airways Face of Opportunity Contest.
About LRA Worldwide, Inc.
LRA Worldwide is a leading research and consulting company in the emerging discipline of Customer Experience Management (CEM). We work with our clients to help them design and deliver consistently exceptional customer experiences in order to drive customer satisfaction, loyalty and advocacy, and company growth and profitability.
In LRA’s 25-year history, we have grown from a provider of customized quality assurance evaluation programs for the hospitality industry, to a leading CEM consulting company offering a variety of client solutions. The evolution has been driven by our clients asking us one question – "How do we get better?" In response, we have built a range of performance measurement, research, training and consulting solutions to help them do so. Today, we are a growing company operating in more than 120 countries throughout the world, helping clients such as Starwood Hotels & Resorts, the National Basketball Association, the PGA TOUR, InterContinental Hotels Group, Hyatt Hotels Corporation and Ritz-Carlton Clubs deliver exceptional customer experiences. Every touch. Every time. For more information, visit us at www.LRAworldwide.com.





