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LRA Worldwide Names Paul Rubin Chief Financial Officer
HORSHAM, Pennsylvania; March 15, 2006 - LRA Worldwide, Inc., a leading consulting, organizational development and research firm in the growing sector of Customer Experience Management (CEM), has appointed Paul F. Rubin as Chief Financial Officer. Rubin joins LRA as the firm has experienced dramatic revenue growth over the past three years; his mandate is to assist the firm in formulating its strategic growth plan and to design and implement financial infrastructure needed to support even greater projected long-term growth.
"As our business continues to grow rapidly, we are faced with an increasing level of financial complexity," said Rob Rush, Chief Executive Officer of LRA Worldwide. "We are delighted that we have been able to identify and bring on board an executive with Paul's impressive background and level of expertise. As CFO, Paul will assume a leadership role at LRA, helping the company develop better financial processes and forecasting capabilities, as well as shape the infrastructure and financing activities needed to support our projected growth."
Rubin, a Managing Director of Algon Group, a financial advisory and investment banking firm, specializes in providing CFO level services to clients. He brings more than 20 years of senior-level financial and accounting experience to the LRA leadership team, most recently as a Director in the Century Business Services Outsourced Financial Services Group, and as a Partner and CFO for Zelenkofske Axelrod & Company, a major Philadelphia-based accounting and consulting firm. In addition, Rubin has provided CFO advisory services to numerous emerging and middle-market manufacturing, service and distribution companies.
Rubin joins LRA at an opportune juncture, as the notion of "customer experience" has gained a caché in the business world fueled by best-selling books such as Experiential Marketing and The Experience Economy. LRA is poised to capitalize on the growing desire of companies to fuel bottom-line growth by using "customer experience" as a competitive advantage. In LRA's view, CEM dictates that every time a company and a customer interact, the customer learns something about the company that will either strengthen or weaken the future relationship. CEM is about identifying each of these "moments of truth," whether they occur internally or externally, and ensuring that the company and its people, products, processes and culture are aligned to best serve the customer and drive that growth.
"LRA offers a unique mix of strategic consulting and tactical execution in an area of expertise that is just beginning to cross the radar screen of many companies," Rubin explained. "I am bullish for LRA's growth prospects and I am excited to assist management in analyzing strategic and financing alternatives, along with the development of an effective financial and accounting infrastructure to support the company's rapid growth."
Rubin earned an MBA from the Wharton School of the University of Pennsylvania and is a CPA. A native of Philadelphia, PA, Rubin currently resides in Richboro, PA.
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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