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LRA Worldwide CEO Rob Rush Leads Panel featuring the NBA, W Hotels and Hard Rock at the 2005 North American Conference on Customer Management
Orlando, FL/Horsham, PA; October 20, 2005 - Rob Rush, the CEO of LRA Worldwide, conducted a panel titled "What's Your Story? Aligning your Organization's Customer Strategy from the Executive Suite to the Street" on Monday, October 17th at the 2005 North American Conference on Customer Management (NACCM) in Orlando, FL.
The panel participants were (seated, from left to right): Dan Reed, Senior Manager of Fan Development for the National Basketball Association; Sandra Rintelen, Corporate Director of Operations from W Hotels Worldwide; Jim Knight, Senior Director of Training for Hard Rock International; Rob Cornell, Senior Vice President, Preferred Hotel Group; and Rush, who served as the moderator.
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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