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LRA Worldwide CEO is a Featured Speaker at the 2005 Colorado Ski Country USA Annual Meeting
TELLURIDE, Colorado/HORSHAM, Pennsylvania; May 25, 2005 - Rob Rush, the CEO of LRA Worldwide, will speak to the attendees at the 2005 Colorado Ski Country USA Annual Meeting, to be held in Telluride, Colorado, June 7-9. The presentation, which will examine the customer strategy of companies that excel in customer "experience" and loyalty and how they might apply to the ski industry, will take place on Wednesday, June 8th at 10:30 AM at the Wyndham Peaks Resort and Telluride Conference Center.
LRA is one of the leading practitioners in the growing field of "Customer Experience Management" (CEM), and Rush is one of the founding principals of the firm. As a CEM pioneer, Rush's message has been in demand on the speaking circuit as companies across industries seek to differentiate themselves on the customer experience. In the last six months, Rush has had speaking engagements at the North American Conference on Customer Management, the National Institute of Golf Management, InfoShare 2005, the Delaware North Companies Annual Meeting, and a series of Canadian banking conference sponsored by Farm Credit Canada.
"LRA has focused on customer experience for more than 20 years, so it very gratifying that the concept is becoming more mainstream," Rush said. "To paraphrase one our clients, everyone in the ski industry offers white snow, blue sky and green trees, so operators need to focus on what they can do to provide a distinctive, memorable experience apart from those industry basics. And similar principles apply whether a property aspires to a five-star experience or a 'family' experience."
The meeting in Telluride is the 42nd such annual gathering sponsored by Colorado Ski Country USA, the trade association that represents the 24 ski areas in Colorado, which account for 20-percent of the nation's ski business. The meeting draws a consortium of industry leaders to review the results from the previous ski season and to begin to plan ahead to the next winter season. In addition to Rush, the group will hear from Brian Bedol, CEO and co-founder of College Sports TV, Bryan Sperber, President of International Phoenix Raceway, and DL Byron, Principal of Textura Design, Inc.
"We are very excited that Rob accepted our invitation to speak, as we have heard great things about the work the LRA is doing with one of our members, Durango Mountain Resort," said Rob Perlman, President and CEO of Colorado Ski Country USA. "Sometimes ski resort operators can develop tunnel vision of sorts, thinking that the challenges within the ski industry are completely unique. With LRA's experience both within the ski industry and in multiple other sectors, it will be interesting to learn of parallel situations and how best practices can be applied across industry. It should be a valuable exercise for our attendees."
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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