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LRA Worldwide CEO Rob Rush to Deliver Customer Experience Management Message at Canadian Banking Conference Series
HORSHAM, Pennsylvania; May 23, 2005 - Rob Rush, President and CEO of LRA Worldwide, will be making the speaking rounds north of the border in June at a series of conferences sponsored by Farm Credit Canada (FCC), Canada's leading agricultural lender. The focal point of the tour is the FCC Annual Conference in Regina, Saskatchewan on June 2nd, where Rush will outline the importance of Customer Experience Management (CEM) in the financial services industry and the role it will play in FCC's ongoing enterprise integration and innovation initiative.
Rush, a pioneer in the growing field of CEM, will deliver his message at several regional FCC Sales Conferences as well. The regional conferences are scheduled both before the main conference and after; the full speaking itinerary is as follows:
May 26, 2005 – Prairie Provinces Conference – Regina, Saskatchewan
June 6, 2005 – Ontario Province Conference – Minette, Ontario
June 15, 2005 – Atlantic Provinces Conference – Tracadie-Sheila, New Brunswick
June 23, 2005 – Western Provinces Conference – Kananaskis, Alberta
"This is a very exciting opportunity to deliver the CEM message, which I obviously feel very passionate about," said Rush. "It's even more exciting because the audience is indicative of a growing awareness of and need for CEM services. We're finding more and more financial institutions focusing on 'service' and 'customer experience' as ways to differentiate themselves in what is essentially a commodity-type business. FCC management has recognized this and is poised to be on the leading edge of this movement. I'm privileged to be able to help them spread the message."
"Rob will bring a fresh voice, passion and - most importantly – a complete focus on the customer and customer experience to our conference series," explained Sophie MacDonald, the FCC Vice President in charge of the enterprise-wide initiative. "LRA is a valued partner as we continue to move down this path."
The FCC conferences cap a flurry of recent activity for Rush on the speaking circuit across a diverse range of industries. After leading a panel presentation at the 2004 North American Conference on Customer Management in Orlando last November, Rush presented at the 2005 National Institute of Golf Management in January in Wheeling, WV. In March, the audience was the Delaware North Companies Hospitality Group in Tampa, Florida; in April in Dallas, Rush delivered the CEM message to the technology sector at the InfoShare 2005 Conference. Next month, in addition to the FCC commitments, Rush will be addressing the attendees of the 2005 Colorado Ski Country USA Annual Meeting in Telluride, CO, June 7-9.
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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