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LRA Worldwide CEO Rob Rush to Speak at InfoGenesis' "InfoShare" Conference in Dallas
Customer Experience Management Pioneer to Address Attendees on the Potential of Technology Applied to Customer Experience
HORSHAM, Pennsylvania/SANTA BARBARA, California; March 29, 2005 - LRA Worldwide CEO Rob Rush, one of the country's leading practitioners of Customer Experience Management (CEM), will be a featured speaker at InfoShare 2005, to be held April 4-6 at the Gaylord Texan in Dallas, TX. Organized by InfoGenesis, a leading provider of information technology for the hospitality industry, InfoShare 2005 is the technology company's fourth annual user group conference.
The 2005 version will have a decidedly different focus than in previous years. CEO Terry Cunningham, who assumed the reins at InfoGenesis in January, is committed to laying out his vision for the future of the company. In Cunningham's view, InfoGenesis' IT solutions will evolve into tools that will help facilitate exceptional guest experiences at the venues where they are in use.
"InfoGenesis is in the process of migrating from a POS technology company to a CEM company," observed Cunningham. "While technology will always be a core competency, future versions of InfoGenesis products will be designed to further touch the customer via the technology. With this vision as a backdrop, Rob Rush is a perfect featured speaker at InfoShare 2005, as he has been spreading the CEM message for years."
Rush will lead a panel discussion titled "Customer Experience Management: The New Frontier" on Wednesday, April 6th, the final day of the conference. Rush's panel will be comprised of executives from Starwood Hotels & Resorts, the ARAMARK Corporation and the PGA TOUR – all clients of both LRA Worldwide and InfoGenesis. Chuck Brown, Corporate Director of Brand Operations at Westin Hotels, Bill Hughes, Regional Director of Operations for the PGA TOUR's Tournament Players Clubs, and Sean McLaughlin, Director of Brand Performance for ARAMARK Harrison Lodging, will share their respective stories with the conference attendees, illustrating how CEM initiatives have helped them improve service quality, employee performance, customer satisfaction, loyalty and profitability.
"This is a truly exciting opportunity, on a number of levels," explained Rush. "For one, I am thrilled to address the InfoGenesis User Group, a dynamic group of hospitality professionals. But more significantly, this is a confirmation that Customer Experience Management – or CEM – is a concept that is really catching fire. LRA has been on the front-line touting the principles of CEM for a number of years, so it is somewhat of an affirmation of our work when a technology company of InfoGenesis' stature joins us on the cutting edge."
In addition to the presentations from Cunningham and Rush, InfoShare 2005 will also feature classes and educational sessions, round table forums for specific industry verticals and a showcase of new technology products from InfoGenesis and select partners. InfoShare 2005 is reserved for InfoGenesis customers only; for more information, visit http://www.infogenesis.com/infoshare/index.
About InfoGenesis
A leading provider of hospitality information technology, InfoGenesis develops solutions for the foodservice and hospitality industries. InfoGenesis solutions include point-of-sale, reservations, dining management, business intelligence, and guest intelligence. The company specializes in streamlining and improving business operations to maximize return on investment. InfoGenesis solutions are designed for table service restaurants, hotels, resorts, casinos, cruise ships, and managed foodservice. The company's comprehensive solutions include software, hardware, installation, training and consulting, and an award-winning customer support team. The superior character of InfoGenesis products and services are acknowledged by the list of prominent customers who use the suite of solutions, and by numerous industry awards. The company has a proven track record among luxury resorts such as Vail Resorts in Colorado; major cruise lines like Royal Caribbean Cruise Line and Princess Cruise Lines; and some of the world's largest casinos, including MGM Mirage, Mandalay Bay Resort & Casino, and Borgata Resort and Casino.
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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