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LRA Worldwide Senior Consultant Peter Calomino Licensed as Private Investigator in Nevada
Consulting Firm Authorized to Conduct Casino "Mystery Shopping" Programs
HORSHAM, Pennsylvania; March 23, 2005 - LRA Worldwide announced that one of its Senior Consultants, Peter Calomino, passed the Nevada Department of Justice Private Investigator's exam. With this credential, Calomino is fully-licensed to conduct Quality Assurance "Mystery Shopping" programs in Las Vegas hotels and casinos. Without a P.I. license, unannounced "Mystery Shopping" is illegal in the State of Nevada.
Based outside of Philadelphia, LRA is a leading consulting and research firm in the area of Customer Experience Management, or CEM. As one of its CEM service offerings, LRA designs and implements "Mystery Shopping" programs for some of the leading brands in lodging, gaming, dining, golf, spa and travel, completing more than 2,000 inspections and site audits per year. Prior to Calomino's certification as a P.I. in Las Vegas, LRA had not conducted any programs at stand-alone properties in Las Vegas due to Nevada's restrictions on mystery shopping.
"Among companies that provide 'Mystery Shopping,' we are somewhat unique in that all of our consultants are full-time employees, so I would anticipate that we are also unique in having a licensed P.I. on staff full-time as well," explained Stan Lashner, LRA's Chief Operating Officer. "As more properties in Las Vegas look to differentiate based on service quality and guest experience, we feel that we are uniquely positioned to be Las Vegas' QA provider of choice. Our track record of designing and conducting powerful 'Mystery Shop' programs cements our credentials for those looking to gain an expert view of the guest experience at their properties."
Calomino, who has more than 20 years of experience in the hospitality industry both on the operational and academic level, passed the rigorous written exam. He was granted his license officially on March 22nd after passing the oral portion of the exam before the State of Nevada's Private Investigator's Licensing Board and the Attorney General of Nevada.
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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