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LRA Worldwide Names Ted Fisch Director of Business Development
HORSHAM, Pennsylvania; December 16, 2004 - LRA Worldwide, a leading consulting and research firm in the growing sector of Customer Experience Management (CEM), announced the hiring of Ted Fisch as Director of New Business Development. Fisch joins LRA with 17 years of sales and marketing experience in the CPG, Manufacturing, Retail and Interactive industries.
Fisch's most recent engagement was as the Director of Business Development for Fry, Inc., a full service e-Business consulting firm. Prior to his work with Fry, Fisch worked as the National Sales Manager for VerticalNet, Inc., an online B2B marketplace firm based in Horsham, PA. At both Fry and VerticalNet, Fisch was charged with promoting sales growth within the existing customer base and developing external sales opportunities, generating more than $4.5 million dollars in business over the past three years. He has extensive experience selling both products and services, which will serve him well in the growing arena of CEM solutions.
"We are extremely pleased to have a veteran of the sales landscape such as Ted Fisch join our team," said Rob Rush, the CEO and President of LRA Worldwide. "His energy, aggressiveness and professionalism will be the perfect match for our company as we continue our rapid growth in 2005 and beyond."
With a client base focused primarily in the hospitality industry-related verticals of sports and entertainment, lodging, gaming, food service and facility management and travel and transportation, Fisch will help LRA push its customer-focused message and methodology into various new industries. Banking, Financial Services, Retail and Quick Serve Restaurants are just a few of the industries where LRA has sensed a renewed focus on the customer and a growing need for CEM services in the coming year.
"Ted joins us at an exciting time in the history of LRA," Rush continued. "For years, companies were paying lip service to being customer oriented, but now are finding that the bottom line is directly linked to the customer experience they provide. LRA is beginning to work in a number of new sectors and our message is being very well received. I believe the concept of CEM is poised for explosive growth, and with Ted's sales acumen, I think LRA will be at the forefront of this movement."
Fisch, a 1987 graduate of Temple University, lives in Cherry Hill, NJ with his wife Stephanie and two boys, Jason and Jared.
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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