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LRA Worldwide Executive Vice President John Roberto Speaks at the VisiTOUR 2004 Conference
HORSHAM, Pennsylvania; November 5, 2004 - LRA Worldwide Executive Vice President, John Roberto, was one of the featured invited speakers at the VisiTOUR 2004 Conference, held earlier this week in Lake Powell, Arizona. Roberto delivered a presentation titled "Going Above & Beyond - Exceeding Customer Expectations" to the conference comprised predominantly of National Park Service administrators and managers.
The conference is hosted by the ARAMARK Corporation's Parks & Resorts division as a forum to explore issues in park visitation. Among the other topics covered were "Enhancing Environmental Stewardship," "The Changing Face of the Consumer - Emerging Trends," and "Building Stronger Bonds with Visitors." Roberto was invited to address the gathering based on LRA Worldwide's position as a leading consultant in the area of "guest experience" for the park service. LRA currently works with National and State Park destinations throughout the United States, providing standards development, training, research and quality assurance services for the related lodging, dining and retail operations.
"It was an honor to be invited to this gathering of Park Service professionals," Roberto said. "It is especially gratifying because of the intense focus and dedication this group has on 'doing right' by the parks they represent, whether in the area of conservation, interpretation or guest experience. Everyone here wants to make sure that not only are the parks preserved properly for future generations to enjoy, but that the visitor experience only improves with future generations as well."
Roberto himself has more than 20 years of experience in the hospitality industry, including the last eight he has spent at LRA as company's Senior Account Manager and EVP. In his role at LRA, Roberto manages a diverse portfolio, assisting clients in all aspects of "Customer Experience Management." Among the accounts Roberto oversees are those with several ARAMARK divisions, Signature Flight Support, Summit Hotels and Resorts, and the Westfield Insurance Group.
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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