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LRA Worldwide CEO Rob Rush Named to Editorial Board of the National Hotel Executive "Hospitality Forum"
HORSHAM, Pennsylvania; September 17, 2004 - Rob Rush, President and CEO of LRA Worldwide, was recently invited to join the editorial advisory board of the National Hotel Executive "Hospitality Forum," a web resource for 60,000-plus hospitality professionals. The Hospitality Forum provides a weekly space for leaders in the lodging, leisure and hospitality sectors to share valuable insights on topics that resonate industry-wide, including development, franchising, operations, marketing, customer service, technology and many others.
"We are delighted to welcome Rob Rush onto Hotelexecutive.com's distinguished editorial advisory board," remarked Benedict Cummins, Publisher of National Hotel Executive. "There is still a great need to educate and enlighten the hospitality industry on issues concerning customer loyalty and with 25 years experience in the field, LRA can provide some very valuable information to our readers."
Rush has spent his career building LRA Worldwide into a leading consulting and research company specializing in Customer Experience Management ("CEM"). Among the clients in the hotel and lodging industry that have benefited from LRA's services are Starwood Hotels & Resorts, Hyatt Hotels, Carlson Hospitality Worldwide, Cendant Corporation, Grupo Posadas and Interstate Hotels & Resorts. Rush is a member of the American Hotel & Lodging Association and also participates in the Cornell University Real Estate Council. A frequent speaker at industry events, his articles have been published in Brandweek, Hotel Business and Business Travel News.
"As a long-time reader of the Hospitality Forum, it was gratifying to be invited to contribute regularly as a member of the editorial board," Rush said. "I think my experience will allow readers to examine a lot of common issues in the hospitality and lodging industry through the eyes of the customer."
The National Hotel Executive publication, including the Hospitality Forum, is available online at www.hotelexecutive.com. Mr. Rush's first contribution will appear in the September 20th edition.
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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