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TPC and LRA Introduce New Corporate Training Program
LRA establishes corporate university for the leading upscale golf management company in North America
PONTE VEDRA BEACH, Florida/HORSHAM, Pennsylvania; June 7, 2004 - LRA Worldwide announced today that it has been retained by the Tournament Players Clubs, a unit of the PGA TOUR, to design and implement a new corporate training program called TPC University. Stated Pete Davison, Chief Operating Officer of the TPC, "We have spent nearly twenty-five years carefully building and distinguishing the TPC brand, as well as our operating structure and staff. The TPC culture is focused on providing our members and guests with memorable experiences comprised of world-class facilities, outstanding playing conditions, and the finest customer service. Our people make the difference, and we remain committed to identifying and recruiting outstanding individuals, and providing them with the ongoing leadership and skills training necessary to perform at the highest level. Added Linda Altman, TPC's Director of Human Resources, "A key component of the continuous improvement effort at TPC is enhancing our corporate training program. We have retained LRA Worldwide and their partner, Theo Gilbert-Jamison, to design and deliver a world-class learning platform in a corporate university format. Curriculum includes a customized TPC customer service excellence workshop, a leadership workshop, and a brand positioning video. We look forward to having all of our associates participate in TPC University, and continue to enhance their competencies and skills."
The Tournament Players Clubs are the leading upscale golf brand in North America. With the May 2004 opening of The Tournament Players Club of Louisiana, there are presently twenty-five private, resort and daily fee TPC clubs in the U.S. The TPC is managed by PGA TOUR Golf Course Properties, Inc., a unit of the PGA TOUR. Said Rob Rush, LRA's President & CEO, "At LRA, we help companies and brands design and deliver exceptional experiences that keep their customers coming back. Knowledgeable, friendly, responsive, and resourceful human beings are always at the center of that effort. We are pleased that the TPC organization has selected LRA to redesign their learning and training processes. We will be working very closely with our partner, Theo Gilbert-Jamison, on this initiative. During her 17-year career with The Ritz-Carlton Hotel Company, Theo oversaw daily operations of The Ritz-Carlton Leadership Center, and was responsible for the company's global training programs.
Managed by PGA TOUR subsidiary PGA TOUR Golf Course Properties, Inc., the Tournament Players Club (TPC) Network represents a commitment to service and excellence unsurpassed in the golf industry. Throughout its history, the TPC Network has maintained the highest standards that set it apart from other golf facilities. Whether private, daily fee or resort, each Tournament Players Club embodies the characteristics that have been a trademark since the TPC at Sawgrass first opened its world-renowned Stadium Course in the fall of 1980. The TPC Network Web site is www.TPC.com. The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide significant competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.
About
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About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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