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LRA Completes Corporate Re-Branding Initiative
Company transitioning to more strategic role
HORSHAM, Pennsylvania; May 13, 2004 - LRA Worldwide today announced that it has completed a corporate re-branding initiative that began in July 2003. As a result of this project, the company has more clearly defined its brand position and marketing strategy, and has revised both its printed corporate communication materials and its Website. LRA retained Grafik Marketing Communications, a brand strategy firm located in Alexandria, Virginia, to assist in this effort. Said Rob Rush, LRA's President & CEO, "As a result of our company's decade-long migration from a provider of tactical performance measurement services to a more strategic provider of consulting and research services, we felt it was critical to better define and communicate our brand position and strategy for both our internal and external customers. We help companies and brands design and deliver exceptional customer experiences. Over our 25-year history, we have gained keen insight and expertise in managing the quality of every customer experience, and moving customers quickly up the loyalty and profit curve. We specialize in Customer Experience Management ("CEM"). Our integrated suite of CEM services are designed to measure service quality, employee performance, customer satisfaction, retention and profitability. The rapid growth of our business is testament to the fact that there are a large number of organizations worldwide that are very focused on enhancing their customers' experience, and turning to LRA for guidance."
Remarked Debra Andrews, LRA's Director of Marketing, "I am very enthusiastic about LRA's new messaging, marketing collateral and corporate Web site. We have carved out a unique niche with our keen focus on helping our clients improve their customers' experience. Our powerful combination of hospitality consulting and market research expertise is invaluable to companies that depend on exceptional customer experiences to differentiate themselves in the marketplace."
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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