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Dover Downs Gaming & Entertainment, Inc. and Dover Motorsports, Inc. are not Leaving Employee Engagement to Chance
Sister companies partner with LRA to measure employee engagement
DOVER, Delaware/HORSHAM, Pennsylvania; April 13, 2004 - LRA Worldwide announced today that it is partnering with Dover Downs Gaming & Entertainment, Inc. and its sister company, Dover Motorsports, Inc. to develop and implement an Employee Engagement Survey Program. "Our employees are the company's most valuable asset. Through listening to their concerns and suggestions, Dover Downs strives to continuously improve the work environment for our employees," said Robin Roberts, Vice President of Human Resources for Dover Downs Gaming & Entertainment.
While both the Gaming and Motorsports companies have conducted Employee Satisfaction Surveys with other vendors in the past, the decision was made to partner with LRA because of its superior analytics, Web-enabled survey capabilities and hospitality consulting expertise. Said Bush Bell, Vice President of LRA, "We admire Dover Downs Gaming & Entertainment's and Dover Motorsports' commitment to its employees and are delighted to partner with them on this very important strategic project."
Dover Downs Gaming & Entertainment operates one facility located in Dover, Delaware. The company's gaming operation, Dover Downs Slots, is a 91,000 sq. ft. casino with over 2,500 slot machines. The Dover Downs Hotel & Conference Center is a 232 luxury hotel featuring a ballroom, concert hall and meeting room facilities. The company also owns and operates Dover Downs Racing which features harness racing and simulcast horse race betting.
Dover Motorsports, Inc. owns and operates four racetracks including Dover International Speedway, where fans can watch NASCAR action on the "monster mile", Nashville Superspeedway, Memphis Motorsports Park and the Gateway International Racing near St. Louis. The company also has a street race in Long Beach California through the Grand Prix Association of Long Beach.
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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