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Experienced Consultants Join the LRA Team
New hires to support research business and international activities
HORSHAM, Pennsylvania; March 29, 2004 - LRA Worldwide announced today that it has brought on-board a group of highly qualified individuals that will help support the company's rapidly expanding market research business, as well as fulfill client engagements outside of North America. Each individual brings to LRA a strong background in the hospitality and travel sectors, having worked with some of the leading brands in these industries.
Victor Olufeso is joining LRA as a Consultant, with a focus on market research services. Victor has extensive experience in both qualitative and quantitative analysis, and has held marketing and account management positions at Medical Education Systems and Marks and Spencer in the United Kingdom. He was educated at the University of Westminster in London and earned an MBA from Drexel University. Adam Czekaj joins LRA as a Consultant following previous positions at Hyatt Hotels in Warsaw and Delta Airlines, based in both Europe and New York. Adam has spent much of his career in customer service and human resources management. He is fluent in four languages and will be based in Europe, serving LRA clients in the EMEA region. Adam graduated from The Polish Open University in Warsaw. Finally, Anna Astwood joins LRA as a Consultant focusing on client engagements in Latin America. Anna previously worked for W Hotels in New York in a variety of operational roles. W Hotels is a brand of Starwood Hotels & Resorts Worldwide. Anna received her B.B.A. in International Business Management from Pace University in New York. Commented Stan Lashner, LRA's Chief Operating Officer, "All of these individuals bring with them a wealth of experience and knowledge in the industries we serve. They are ideally suited to meet the needs of our rapidly expanding research practice, as well as the ability to capably service our clients in Europe and Latin America."
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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