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LRA Worldwide Selects Grafik Marketing Communications for New Branding Campaign
HORSHAM, Pennsylvania/ALEXANDRIA, Virginia; November 17, 2003 - LRA Worldwide today announced that it has retained Grafik Marketing Communications of Alexandria, Virginia as its strategic marketing partner. Grafik will be responsible for all of LRA's rebranding efforts, which will include messaging and positioning for both external and internal audiences, as well as the design and development of marketing collateral and an enhanced corporate Web site.
"We are in the business of helping companies design, improve and manage exceptional customer experiences, in order to enhance customer satisfaction and retention and drive stronger bottom-lines," stated Rob Rush, LRA's CEO. "To better meet this objective, we are developing and integrating additional strategic consulting services with LRA's already extensive performance measurement and research business. As our value proposition shifts, we have selected Grafik, a leading marketing communication firm, to help us shape and articulate our marketing message and position."
"LRA is a company that focuses on helping corporations define, meet and exceed client expectations, and is in an exciting phase of expansion. We are pleased to be partnering with them to define a new business niche and extend their service lines. LRA clearly understands and values the strategy that underlies any marketing effort, and we look forward to helping them define and execute a communications program that will bring them the growth they are seeking" says Judy Kirpich, Grafik CEO.
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
Grafik
Based in Alexandria, Virginia, Grafik is a full-service marketing communications firm specializing in the development of communications programs for companies ranging from emerging businesses to global corporations. Now in its third decade, Grafik has built a reputation for providing groundbreaking creative solutions, distinctive branding efforts, and successful strategic marketing campaigns integrated across print, web, broadcast, and three-dimensional media.
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