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Bush Bell Joins LRA Worldwide as Vice President
Veteran hotelier to expand LRA's lodging and gaming industry practices
HORSHAM, Pennsylvania; September 3, 2003 - LRA Worldwide, a leading provider of performance measurement services and performance improvement solutions to the hospitality, gaming, sports and entertainment, travel, and transportation industries, today announced that Bush Bell has joined the company as a Vice President. In his new position, Mr. Bell joins a team of acclaimed experts in the design and implementation of processes and systems for measuring and enhancing product/service quality, customer service, and building and retaining customer loyalty. Mr. Bell's extensive experience and knowledge of the lodging industry will fortify LRA's capabilities for adding value to lodging, gaming and leisure-sector clients around the world.
Before joining LRA Worldwide, Mr. Bell was employed by Starwood Hotels & Resorts Worldwide, Inc. for almost 12 years, and most recently served as General Manager of the Sheraton Society Hill Hotel in Philadelphia. Mr. Bell also served as the opening General Manager for the Sheraton Atlantic City Convention Center Hotel, where he maintained close ties with the gaming industry. Prior to his activities with Starwood, Mr. Bell helped develop the Hampton Inn hotel brand for Promus Corporation, which was later acquired by Hilton Hotels Corporation. "Over the course of my career, I have remained clearly focused on improving the customer experience. As a client of LRA Worldwide, I had the unique opportunity to work closely with a number of their top executives. I share LRA's quest for driving operational excellence and improving customer satisfaction. I am delighted that I will now be able to combine my extensive industry experience and customer service focus with LRA's proven methodology to help distinguish our client's and their operations."
"We are very pleased to have Bush on our team," said Rob Rush, LRA Worldwide's President & CEO. "We are rapidly growing our business, and in an effort to better serve our clients and continue to offer innovative services, we seek leaders with demonstrated expertise in helping brands and organizations deliver exceptional customer experiences, thereby driving high levels of customer service and retention. Bush was heavily involved in Starwood's Six Sigma quality initiative, and played an integral role in implementing those processes throughout his property. Bush will make a significant contribution to our client's and our company."
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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