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LRA Integrates All Services Under BrandCompassSM Umbrella
HORSHAM, Pennsylvania; March 11, 2002 - LRA Worldwide announced today that it has integrated all of its product and service offerings under the BrandCompass Performance Program umbrella. Rob Rush, President & CEO remarked, "We are in the business of helping clients measure and enhance the performance of their people, facilities and their brand. BrandCompass puts all of our product and services (our tools) into one toolbox, that helps guide our clients' brand from promise to profit."
As the leading global provider of brand performance and quality assurance consulting, LRA offers its clients a broad range of services. Applicable to businesses in every sector, BrandCompass is a set of systems and resources that enables clients to achieve three clear objectives: drive brand loyalty, enhance profitability and increase market share.
"Developing a brand promise is easy…delivering it consistently to your customers is not," says Rush. "The world's best brands are great at execution; they don't just talk the talk, they walk the walk. "Our company's proprietary BrandCompassSM process ensures that your brand consistently delivers exactly what you promise to your customers. Our integrated approach aligns your company's brand strategy and value proposition with your standards, your training, your performance measurement and feedback systems and your continuous improvement processes. This ensures that you are delivering memorable and consistent customer experiences."
About LRA Worldwide, Inc.
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include CEM Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at www.LRAworldwide.com
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