LRAWORLDWIDE NEWS - Vol. 4 - Issue 1 - Winter 2002 The Leader in Brand Performance & Quality Assurance Consulting Consultants to the Hospitality, Travel and Senior Living Industries

April 4, 2002 Dear Industry Colleague: I am pleased to attach a copy of the LRA Worldwide Winter 2002 Newsletter for your review. It's filled with interesting stories about some of the hospitality, recreation and travel industry's leading brands. Just click on any of the stories listed under "In This Issue" to read more. Please note that you will need Adobe Acrobat® to view these files. Click here for a free download. If any of your colleagues would also like to be placed on our mailing list and receive our newsletters, please click here. Best regards, LRA WORLDWIDE ROBERT M. RUSH President & CEO

In this issue..... The PGA TOUR This story describes the PGA TOUR's Tournament Players Club Division, the leading brand in the high-end golf club business. The TPC's portfolio of 23 private and resort-daily fee golf clubs located throughout North America represent the "Best Set of Clubs in America." Many prestigious PGA TOUR events are played at these facilities, including THE PLAYERS Championship. Full Story. Ramada International Ramada International Hotels & Resorts, a division of Marriott International, is one of Marriott's fastest-growing international brands. With over 130 hotels in some 17 countries, this brand is poised for excellence. Read more about the brand focus and operational activities of Ramada International. Full Story. BrandCompassSM Performance Program LRA Worldwide is integrating all of its services and product offerings under the BrandCompassSM umbrella. The integrated services that comprise BrandCompassSM help LRA clients around the globe provide their customers with consistent, memorable and distinctive brand experiences…which drives brand loyalty and profitability. Full Story. New Director Appointed LRA continues to expand its services to the assisted living and senior housing industry. Sharon Williams has been appointed to direct LRA's activities in this sector. Full Story. Radisson Names LRA Supplier of the Year Radisson Hotels & Resorts, one of the brands of Carlson Hospitality Worldwide, recently selected LRA Worldwide as the recipient of the prestigious President's Award (Supplier of the Year) at the Carlson Conv. in Las Vegas. Full Story.

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