Feature Article
It's Not Just About the Bonus Points Anymore: Rethinking the Elite Guest Experience

By Shannon Dooley, Operations Manager - Quality Assurance

It was almost the perfect weekend. In the middle of an otherwise long stretch of business travel, I rewarded myself with a three-night weekend stay at a posh, branded resort just minutes from Las Vegas. For me, the trip was "free" or as free as things get in this day and age. I booked an entirely points based reservation, accumulated through many nights away from home like thousands of other road warriors throughout the world. As an elite member, I received my anticipated warm welcome upon arrival, an upgraded room, and enjoyed my first day of rest and relaxation in a long time. On day two, just as I was placing my sunscreen into my bag en route to another day of relaxed poolside bliss, I happened to glance at my newly blinking Blackberry... and that's when my "relaxing" weekend came to a screeching halt. Read More

New Clients

We welcome these new clients to the LRA family:
 

About LRA Worldwide, Inc.

LRA Worldwide is a leading research and consulting company in the emerging discipline of Customer Experience Management (CEM). We work with our clients to help them design and deliver consistently exceptional customer experiences in order to drive customer satisfaction, loyalty and advocacy, and company growth and profitability.

In LRA's 25-year history, we have grown from a provider of customized quality assurance evaluation programs for the hospitality industry, to a leading CEM consulting company offering a variety of client solutions. The evolution has been driven by our clients asking us one question - "How do we get better?" In response, we have built a range of performance measurement, research, training and consulting solutions to help them do so. Today, we are a growing company operating in more than 120 countries throughout the world, helping clients such as Starwood Hotels & Resorts, the National Basketball Association, the PGA TOUR and Ritz-Carlton Clubs deliver exceptional customer experiences. Every touch. Every time. For more information, visit us at www.LRAworldwide.com.

LRA Worldwide, Inc.
300 Welsh Road
Building 1, Suite 200
Horsham, Pennsylvania 19044.2263, USA
Tel: +1.215.957.1999
Fax: +1.215.957.6570
e-Mail: info@lraworldwide.com
www.LRAWorldwide.com

Privacy & Legal Notice

Legal Notice. If you received a mailing from us, (a) your email address is either listed with us as someone who has expressly shared this address for the purpose of receiving information in the future ("opt-in"), or (b) you have registered or purchased or otherwise have an existing relationship with us. If do not wish to receive this newsletter, use the "leave mail list" link below.

Your privacy is important to us. We never share, sell, or rent personal information without your advance permission or unless ordered by a court of law.

Click here to avoid receiving future e-mails from us.
Click here to modify your profile. 

To ensure you're properly receiving this newsletter, please be sure to add us to your e-mail address book.

Copyright © 2011 LRA Worldwide, Inc. All rights reserved.

If you are having trouble reading this email message, follow this link: http://www.lraworldwide.com/newsletter-2011-Q4-email.html