The Loyalty Leader - LRA Worldwide eNewsletter Q4 2009

sidebar Feature Article
Riding High Through the Recession - What Jam Bands Can Teach the Brands
By Rob Rush, President and CEO

A recent article in Forbes magazine described a Friday night this past June, when 15,000 fans descended on New York's Jones Beach Amphitheater in a torrential rainstorm to listen to the band Phish at one of the first concerts on their 2009 summer tour. Despite the downpour, hundreds of other fans with no tickets in hand roamed the parking lot hoping to get lucky and find a way in to this sold-out show. Full Article

Consultant's Corner
Real Time Data:
Handle with Care
By Jeff Gurtman,
Director of Mystery Shopping

So, have you heard about balloon boy? Of course you have. You probably heard about it from at least three different sources, all within 30 minutes of that papier-maché and tinfoil contraption breaking free. I'm also guessing that you know what your high school classmate - who you haven't spoken to in 15 years - ate for breakfast while delayed at the Cincinnati Airport. (Maybe it was O'Hare. You get the idea.) Between 24-hour cable news, Twitter, Facebook, various iPhone Apps, Foursquare, FriendFeed and the myriad of other information channels, we are all on information overload. Full Article

LRA Partners on Launch of Green Key Eco-Rating Program in United States

HORSHAM, PA. - The Green Key Eco-Rating Program (Green Key), one of the first of its kind to rank and certify hotels and resorts based on their commitment to sustainable "green" practices, has expanded its operations to the United States. The launch of the website www.greenkeyglobal.com signifies the evolution of the program from its Canadian roots to one that serves the needs of conservation-minded properties across Canada and the United States. Full article

Fairmont Hotels & Resorts Joins Green Key Eco-Rating Program in United States
Full article

Green Key Global Partners with the Indiana Hotel & Lodging Association
Full article

Green Key on the Conference Circuit

INTERNATIONAL HOTEL/MOTEL & RESTAURANT SHOW®
November 8-10, 2009
JAVITS CENTER, NYC
Visit their website

Show attendees can visit Green Key at Booth #2578 to:

Learn more about the Green Key program and how participating properties are able to adopt sustainable green operational practices and benefit financially.
Reduce their personal environmental footprint; Green Key will purchase TerraPass carbon offsets to cover a portion of the travel to the show for everyone visiting the Green Key booth.
Save on Green Key membership; stop by the booth for a special IHMRS discount code for either your group of hotels or individual property.
Grow beautiful wildflowers. Pick up a Green Key business card and enter the information in your PDA; when you return home, plant the card, water and wildflowers will grow!

LRA in the News
		TEAM Effort Will Tout Responsibility on Beer Cups across the NFL By Don Muret Sports Business Journal August 3-9, 2009				People: Your Best Insurance By Rob Rush Hotel Executive.com July 28, 2009

Personnel News

LRA Worldwide Consultant Roxanna Lopez Earns LEED Green Associate Accreditation

HORSHAM, Pennsylvania; October 19, 2009 - Roxanna Lopez, an Operations Manager in LRA Worldwide's Quality Assurance Practice, has passed the Tier 1 accreditation exam offered through the Leadership in Energy and Environmental Design (LEED) arm of the U.S. Green Building Council. By passing the exam, Lopez earned her LEED Green Associate credentials. Full Article

New Clients

We welcome these new clients to the LRA family:

About LRA Worldwide, Inc.

LRA Worldwide is a leading research and consulting company in the emerging discipline of Customer Experience Management (CEM). We work with our clients to help them design and deliver consistently exceptional customer experiences in order to drive customer satisfaction, loyalty and advocacy, and company growth and profitability.

In LRA's 25-year history, we have grown from a provider of customized quality assurance evaluation programs for the hospitality industry, to a leading CEM consulting company offering a variety of client solutions. The evolution has been driven by our clients asking us one question - "How do we get better?" In response, we have built a range of performance measurement, research, training and consulting solutions to help them do so. Today, we are a growing company operating in more than 120 countries throughout the world, helping clients such as Starwood Hotels & Resorts, the National Basketball Association, the PGA TOUR and Ritz-Carlton Clubs deliver exceptional customer experiences. Every touch. Every time. For more information, visit us at www.LRAworldwide.com.

LRA Worldwide, Inc.
300 Welsh Road
Building 1, Suite 200
Horsham, Pennsylvania 19044.2263, USA
Tel: +1.215.957.1999
Fax: +1.215.957.6570
e-Mail: info@lraworldwide.com
www.LRAWorldwide.com

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