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Feature Article
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LRA on the Conference Circuit
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New Clients We welcome these new clients to the LRA family:
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LRA in the News
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LRA News 
LRA Worldwide Launches Spanish Language Website LRAWorldwide.com “En Español” Caters to Client Base and Business Development Opportunities in Europe, Latin America HORSHAM, Pennsylvania; June 9, 2007 – Does the term “Gestión de la Experiencia del Consumidor” ring a bell? Perhaps the term is more recognizable as Customer Experience Management, or CEM. LRA Worldwide, Inc., one of the leaders in the rapidly-growing consulting discipline of Customer Experience Management, has launched its website in Spanish in order to capitalize on growing interest in its services throughout Spanish-speaking Europe and Latin America. The site, which went live on June 29, 2007, is indicative of LRA’s growing international client base and an influx of business development opportunities from Spanish-speaking countries. Full Release |
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Personnel News Daniela Piacenza Joins LRA Worldwide as a Senior Research Consultant Native Venezuelan Will Work with LRA’s International Research Clients HORSHAM, Pennsylvania; June 25, 2007 – LRA Worldwide, Inc., a leading consulting and research firm in the rapidly-growing field of Customer Experience Management (CEM), announced that Daniela Piacenza has joined the firm as a Senior Research Consultant. Piacenza, who is fluent in English, Spanish, French and Italian, will work primarily on LRA’s international client projects, as well as on business development opportunities in Europe and Latin America. Full Release |
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| About LRA Worldwide, Inc. LRA Worldwide, Inc., is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in “operationalizing the brand” – turning brand promise and customer strategy into operational reality. LRA’s tactical CEM practice areas include Customer Experience Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific client tactical need. LRA's clients include some of the world’s leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company’s Web site at www.LRAworldwide.com. LRA Worldwide, Inc. |
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