The Loyalty Leader - Q2 2007

Feature Article
Make it Personal
By Rob Rush, President & CEO, LRA Worldwide, Inc.

Rob Rush - President & CEO, LRA Worldwide, Inc.

It seems everyone these days is talking about the experience economy and seeking ways to become more customer-centric. Innovation is the coin of the realm, as evidenced by the multitude of books, conferences, and newly-minted gurus on the subject. We’re all searching for breakthrough ideas that will wow customers and lead to profitable growth.

If you’ve ever read the Loyalty Leader before, you know I’m LRA’s CEO and that our focus is on helping companies design and deliver better customer experiences. I’d like to think I know a little bit about the subject. Full Article

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Customer Experience Insights
Big Box Backlash…in Reverse
By Zach Conen, Vice President of Marketing, LRA Worldwide, Inc.

Zach Conen

To paraphrase (and mangle at the same time) Shakespeare, I write not to bury Home Depot and its kind, but to praise them. Unlike many screeds of this nature decrying the “strip-mall-ification” of America and the related decline of “Main Street” proprietors, I’m casting a vote in favor of this trend based on one simple factor. There’s always someone there when I call…and they’re always home. Full Article

What is CEM? LRA's Practice Areas CEM Strategy Consulting Standards Development and Content Management Organizational Development and Training Research Quality Assurance
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LRA on the Speaking Circuit

NGCOA 12th Annual Multi-Course Owner Leadership Meeting
June 19-20
Monterey Plaza Hotel and Spa
Monterey, CA

LRA CEO Rob Rush to deliver keynote!

 

New Clients

We welcome these new clients to the LRA family:

Hard Rock Hotels - Biloxi   Warwick Hotels
     
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LRA in the News

Big Builder Magazine  

Course Correction: Toll Brothers/LRA Worldwide - By Judi Hasson
Big Builder: April 8, 2007
(Acrobat .PDF Format)

  SASI  

Does Your Brand Deserve Loyalty? - By Ron Morrison
SASI... On Brand Loyalty: March 2007
(Acrobat .PDF Format)

             
Western Hotelier May-June  

A Choice Strategy - By Kelly Gray
Western Hotelier Magazine:
May/June 2007
(Acrobat .PDF Format)

     

 

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Personnel News

Globe

LRA Promotes International Consultants

LRA’s Quality Assurance & Mystery Shopping practice currently conducts site evaluations in more than 100 countries worldwide. Our network of newly-promoted Senior Consultants and Account Managers will ensure LRA has the optimal account support and expertise available in each region of the globe!

LRA Worldwide Hires Paul Bauman as a Project Director for its Quality
Assurance Practice

HORSHAM, Pennsylvania; May 3, 2007 – LRA Worldwide, Inc., a leading consulting and research firm in the growing sector of Customer Experience Management (CEM), announced Paul Bauman has joined the firm as a Project Director in the Quality Assurance practice. Bauman brings nearly ten years of project management experience to LRA, with an expertise in running complex, high-exposure projects. Bauman’s areas of expertise include managing projects involving quality control, software implementation, training and SOP development and implementation. Full Release

LRA Worldwide Vice President of Marketing Zach Conen Appointed Adjunct Instructor at Northeastern University

BOSTON, Massachusetts/HORSHAM, Pennsylvania; March 29, 2007 – Zach Conen, Vice President of Marketing for LRA Worldwide, Inc., was recently appointed as an adjunct instructor in the Sports Leadership program at Northeastern University. Conen
will teach a graduate level course in Corporate Sponsorships in an online setting beginning in April of 2007; many
of the program’s courses are offered online to allow for student participation outside of the immediate Boston area.
Full Release

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About LRA Worldwide, Inc.

LRA Worldwide, Inc., is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in “operationalizing the brand” – turning brand promise and customer strategy into operational reality.  LRA’s tactical CEM practice areas include Customer Experience Strategy Design, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific client tactical need.

LRA's clients include some of the world’s leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company’s Web site at www.LRAworldwide.com.

LRA Worldwide, Inc.
300 Welsh Road
Building 1, Suite 200
Horsham, Pennsylvania 19044.2263, USA
Tel: +1.215.957.1999
Fax: +1.215.957.6570
e-Mail: info@lraworldwide.com
www.LRAWorldwide.com

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What is CEM? LRA's Practice Areas CEM Strategy Consulting Standards Development and Content Management Organizational Development and Training Research Quality Assurance