There’s No Place Like Home:
The New Paradigm of Hotel as Home
By Rob Rush, President & CEO, LRA Worldwide, Inc.

Does anyone here remember when travel was glamorous? Seriously, raise your hand. And I’m not harkening back to the era of the Titanic, when the Astors and Guggenheims went down with the ship and the finely appointed china. I’m referring to the not so distant past, when people actually got dressed up to get on an airplane and staying at a hotel carried an air of exotic mystery. Bell Service. Room service. Turn Down Service. Alluring elements of the traditional hotel stay, none of them featuring even a whiff of the home front. Full Article

LRA on the Conference Circuit

Service Innovation Design & Development Conference
March 21–23, 2007
Rancho Bernardo Inn
San Diego, CA

March 21: LRA Workshop

LRA Discount Code SPKRM1922RR to Register - 15% off!

Achieving Customer Service Excellence
March 26–28, 2007
Disney Grand Californian Hotel
Anaheim, CA

March 27: LRA Case Study w. WCI COMMUNITIES

LRA Discount Code SPONM1997LRA to Register - 15% off!

LRA in the News

New Clients

Personnel News

LRA Worldwide Hires Robert Kaplan-Sherman as Managing Director of its
Research Practice - Full Release

Jeffrey Gurtman Joins LRA Worldwide as a Senior Consultant - Full Release

LRA Interactive

Video
LRA Worldwide Senior Consultant Jeff Gurtman Featured in “Travelzoo Unleashed”
Video Series

		White Paper Building a Hotel Brand: How a Business Class Hotel Discovered its Brand DNA Presented November 6, 2006 at ESOMAR's World Leisure Conference
Download White Paper (Adobe PDF)

About LRA Worldwide, Inc.

LRA Worldwide, Inc., is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in “operationalizing the brand” – turning brand promise and customer strategy into operational reality.  LRA’s tactical CEM practice areas include Customer Experience Strategy Design, Standards Development & Content Management, Organizational Development & Training, Customer and Employee Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific client tactical need.

LRA's clients include some of the world’s leading companies and brands in the hospitality industry and beyond, including Starwood Hotels & Resorts, Hard Rock, the PGA TOUR, Albertsons Supermarkets, the NBA and MGM MIRAGE. For more information, visit the company’s Web site at www.LRAworldwide.com.

LRA Worldwide, Inc.
300 Welsh Road
Building 1, Suite 200
Horsham, Pennsylvania 19044.2263, USA
Tel: +1.215.957.1999
Fax: +1.215.957.6570
e-Mail: info@lraworldwide.com
www.LRAWorldwide.com

Privacy & Legal Notice

Legal Notice. If you received a mailing from us, (a) your email address is either listed with us as someone who has expressly shared this address for the purpose of receiving information in the future ("opt-in"), or (b) you have registered or purchased or otherwise have an existing relationship with us. If do not wish to receive this newsletter, use the "leave mail list" link below.

Your privacy is important to us. We never share, sell, or rent personal information without your advance permission or unless ordered by a court of law.

Click here to avoid receiving future e-mails from us.
Click here to modify your profile. 
Click here to view this e-mail as a web page.

To ensure you're properly receiving this newsletter, please be sure to add us to your e-mail address book.

Copyright © 2006 LRA Worldwide, Inc. All rights reserved.