We're LRA Worldwide. A leading consulting, organizational development and research firm that specializes in Customer Experience Management consulting, or CEM.
LRA's CEM consultants help companies design, implement and sustain the optimal customer experience across all customer touch points. We call it "operationalizing the brand" — translating the brand promise that you communicate to the public into operational reality in order to create satisfied, loyal and profitable customer advocates. You may call it
"
" or "Internal Branding" — we call it Customer Experience Management.
The Loyalty Leader - LRA eNewsletter - 3rd Quarter, 2008
Consistency – the Key to Success –
By Rob Rush, President & CEO, LRA Worldwide, Inc.
 | Congratulations to LRA Client Liliahn Johnson, Director of Fan Development for the National Basketball Association on being named a 1to1 Customer Champion for 2008 |
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