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LRA's Loyalty Leader is a quarterly bellwether of what's new in the world of customer experience.

LRA's Loyalty Leader publication has evolved along with the field of Customer Experience Management. In its current incarnation, it is a valuable quarterly resource for more than 10,000 subscribers, providing insightful feature articles, consultant tips and industry best practices, as well as pertinent company news. The Loyalty Leader archives provide a solid historical guide to the growth of CEM in general and LRA in particular; the current issues of the Loyalty Leader outline how LRA helps clients deliver exceptional experiences.

eNewsletters - 2002
November 2002
Starwood Hotels and LRA Worldwide partner to build a comprehensive Quality and Brand Assurance program; a spot on Customer Loyalty Solutions; LRA introduces SurveySmart; Rob Rush speaks at Limousine Industry Leadership Conference.
September 2002
LRA's first e-Newsletter and a welcome from Debbie Andrews. Trouble at McDonald's, a spotlight on customer loyalty solutions; LRA introduces the Five-Star Customer Loyalty Solution ; New client relationships with Grupo Posadas and WestCoast Hospitality Corporation.
Winter 2002
The PGA TOUR, Ramada International, BrandCompass Performance Program, New LRA Worldwide Director Appointed, Radisson Names LRA Supplier of the Year.

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