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Zachary Conen
Vice President of Marketing
Direct Dial: +1.215.449.0304
Fax: +1.215.957.6570
e-Mail: zach.conen@lraworldwide.com
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White Paper
Building a Hotel Brand: How a Business Class Hotel Discovered its Brand DNA
Presented at the 2006 ESOMAR Leisure World Research Conference
November 6, 2006 — Rome, IT
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