News & Resources
LRA is helping lead the dialogue in and around the world of Customer Experience Management.
We are proud of the role that LRA has played in helping to make "customer experience" a more mainstream business practice. Our position of thought leadership has allowed us to contribute to the "experience" dialogue through the years via a wide range of company press releases, bylined articles, op-ed pieces, columns and feature articles. The featured and archived information within our "News & Resources" section provides a good overview of the evolution of CEM, a general education on how "experience" matters, and – of course – a range of examples of how LRA helps clients deliver exceptional experiences. Every touch. Every time.
Learn More
Interested in learning more about LRA's Customer Experience Management solutions?
Spotlight
The Loyalty Leader: Q2 2010
Loyalty Schemes – What Really Matters
If you haven't been following the news, Hilton Hotels recently changed the point redemption values for its loyalty program, Hilton HHonors. Essentially, a free night that used to cost 10,000 points now runs 12,500 - a devaluation of some 25%. Hilton took an immediate PR hit and competitors pounced, offering Hilton HHonors members special deals to "earn back" the points they had "lost;" Hilton defended its move by reminding folks that they have not changed redemption levels in six years.
Get RSS Feeds from LRA WorldwideMGM Resorts International Properties Earn Nevada and Michigan's First Green Key Hospitality RatingsJuly 14, 2010 Green Key Global Invited to Speak at Midwest Lodging Investment SummitJuly 7, 2010 Green Key Eco-rating Program Launched for Hyatt Hotels and Resorts in the U.S., Canada, and the CaribbeanJune 22, 2010
The Customer-Focused Sales CycleBy Elizabeth Glagowski1to1 Media - July 27, 2010 AH&LA Partners with Green Key GlobalHotel News Resource - June 17, 2010 An Interview with Olivier Poirot of Accor NAHotel News Now - June 17, 2010
2nd Quarter, 2010Loyalty Schemes – What Really Matters
1st Quarter, 2010Hospitality Across Generations: Move over Black Tie, Hello Blue Jeans!
Sign up here to subscribe to LRA's eNewsletter,
The Loyalty Leader.
