News & Resources

LRA is helping lead the dialogue in and around the world of Customer Experience Management.

We are proud of the role that LRA has played in helping to make "customer experience" a more mainstream business practice. Our position of thought leadership has allowed us to contribute to the "experience" dialogue through the years via a wide range of company press releases, bylined articles, op-ed pieces, columns and feature articles. The featured and archived information within our "News & Resources" section provides a good overview of the evolution of CEM, a general education on how "experience" matters, and – of course – a range of examples of how LRA helps clients deliver exceptional experiences. Every touch. Every time.

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Spotlight

Hospitality Across Generations: Move over Black Tie, Hello Blue Jeans!
The first sign of the times, you ask? Perhaps it was back in 2006 when Ritz-Carlton looked in the mirror and realized that "Ladies and Gentlemen serving Ladies and Gentlemen" didn’t exactly apply to a 32-year-old CEO in jeans and a t-shirt. In a nod to the changing demographics of those who consumed "luxury," Ritz loosened up a bit, recognizing the need for a generational component to its time-honored and revered operational and guest service standards.

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