About Us about us

Section Navigation

Team

LEADERSHIP

Home > About Us >

Leadership

Ted Fisch TED FISCH
Vice President of Business Development

In his position as LRA’s Vice President of Business Development, Ted is responsible for driving the company’s overall new business development strategy, direction and execution. Working closely with the CEO and Vice President of Marketing, Ted is also charged with researching and targeting the various sectors and industries where the company’s Customer Experience Management (CEM) Solutions will add significant value. In addition, Ted is always searching to cultivate relationships with potential new strategic business partners and affiliates.

Ted is a highly motivated and dynamic sales and marketing executive with 17 years of experience in developing and managing highly profitable customer relationships in the CPG, Manufacturing, Retail and Interactive industries. Prior to joining LRA, Ted was the Director of Business Development for Fry, Inc. - a full service eBusiness consulting firm providing strategic consulting, design, development, integration, hosting, data analytics, usability testing, and search engine optimization services to multi-channel retailers and CPG organizations. Ted’s work at Fry was primarily focused on identifying and helping companies enhance their customer’s online experience, which is very closely related to LRA’s CEM solutions.

Previously, Ted was a National/Industry Sales Manager for VerticalNet, Inc. VerticalNet owned and operated 58 B2B portal marketplaces. Ted was responsible for the development and implementation of the sales, marketing and audience development strategies for eight B2B portal communities. Ted holds a B.B.A. degree from Temple University.