LRA Worldwide - Leadership - Zachary Conen, Vice President of Marketing

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Leadership : Zachary Conen, Vice President of Sales and Marketing

Along with the CEO and the Vice President of Business Development, Zach is charged with stimulating LRA's growth through a variety of marketing, public relations, branding and business development initiatives. Zach's primary responsibilities are ensuring the clarity and consistency of the LRA "story" through the company Website, newsletter, collateral pieces, proposals, presentations and correspondence. In addition, Zach is responsible for enhancing LRA's exposure in the marketplace through public/media relations efforts, and will assist in identifying and developing new markets for LRA to pursue, as well as with the business development activities in those markets.

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In his business development role, Zach has been heavily involved in the cultivation and project management of a number of accounts. His emphasis has been in the sports and leisure industries, where he is working with the National Basketball Association, Washington Nationals, Houston Texans, Washington Wizards, ARAMARK Stadiums & Arenas and Stowe Mountain Resort, among others. Outside of the sports industry, he has developed projects with Hyatt Hotels Corporation, Flik International Corp and Hard Rock Hotels & Casinos.

In nearly four years at LRA, Zach has helped elevate LRA's public profile and brand recognition, securing media coverage and bylined articles for the firm and its clients in a variety of business, marketing and trade publications such as Wall Street Journal, Hotel & Motel Management, Brandweek, Casino Journal, Golf Business, Consulting Magazine and 1 to 1. In addition, he has published op-ed pieces under his own byline in Brandweek, CRM and Hotel News Resource, among others.

Zach joined LRA with ten-plus years of sales and marketing experience in the sports and entertainment industry, most recently as the Assistant Athletic Director for Sales and Marketing for the Temple University Athletic Department. At Temple, Zach oversaw the marketing, promotions, advertising, branding and sales efforts for 20 intercollegiate Athletic programs; he was awarded the University's Exemplary Service Award and was recognized by Team Marketing Report for his ad campaigns. Prior to working at Temple, Zach was the Director of Ticket Operations for the Reading Phillies, managing attendance increases in each of his five seasons with the Double A baseball club.

Zach has a Bachelor of Arts degree from the University of Pennsylvania in American History and a Master of Business Administration degree in Marketing from Temple University's Fox School of Business and Management. He currently serves as an adjunct instructor in the Sports Leadership program at Northeastern University.