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ROB RUSH
President & CEO

Rob co-founded LRA Worldwide, Inc. and is the Company's President and CEO. Rob has led LRA to its current position as the leading business services consultancy and researcher in the rapidly-growing field of Customer Experience Management. Rob has been a driving force in transferring LRA's Customer Experience Management expertise honed in the hospitality and leisure sectors to other industries where customer experience is a central element of an effective corporate branding and growth strategy. He brings valuable insight into the management of business services organizations and entrepreneurial companies.

Rob has primary responsibility for the direction and coordination of the company's overall business strategy, marketing initiatives, business alliances and new business development activities. Rob also continues to work closely with a number of long-term clients, helping them execute their internal branding and customer experience management strategies and tactics. Rob has been a pioneer in the Customer Experience Management arena, helping shape strategy, opinion, awareness and process, and implementing innovative CEM solutions for clients in diverse industries. Rob has helped many of the world's best brands design, implement and sustain a more customer-centric organization.

Rob's is a regular contributor to a variety of marketing, branding, and trade publications, including Brandweek, Casino Journal, Hotel Business, CRM Weekly, Golf Business, Dealer Marketing Magazine and Resort & Recreation. Rob also serves on the National Hotel Executive Hospitality Forum Editorial Board and is active in the National Institute of Golf Management (NIGM). Rob is a member of the American Marketing Association. Rob received his B.S. degree from Cornell University and is a member of the Cornell Real Estate Council.

Rob is a frequent spokesperson on customer experience, loyalty, internal branding, and strategy; he has presented and/or delivered a keynote at numerous industry conferences and corporate annual meetings, including:

• The North American Conference on Customer Management
• The Internal Branding Conference
• ESOMAR Leisure World Research Conference
• Achieving Customer Service Excellence
• The Conference on Marketing
• Service Innovation Design & Development Conference
• Frost & Sullivan Executive MindXchange, Sales and Marketing 2007, West

• Farm Credit Canada
• The Delaware North Companies
• Colorado Ski Country USA
• National Institute of Golf Management
• Historic Hotels of America
• InfoGenesis' InfoShare
• Signature Flight Support
• Toll Brothers, Inc.
• WCI Communities, Inc.
• Grupo Posadas SA de C.V.
• PGA TOUR Golf Course Properties, Inc.
• NGCOA's Multi-Course Owners Retreat

LRA Speaker's Bureau
If you would like to learn more about having Rob Rush deliver a keynote or presentation at your conference, event or annual meeting, please contact Zach Conen at +1.215.449.0304, or by email at zach.conen@lraworldwide.com, or fill out this FORM.