The Leader in Customer
Experience Measurement

LRA Worldwide is the leading global provider of Customer Experience Measurement services for multinational companies with complex customer interactions. For over 30 years, LRA’s innovative brand standards audits, quality assurance inspections, mystery shopping programs, research, and consulting services have helped ensure our clients deliver consistent, memorable, and differentiated experiences to their customers. Many of the world's preeminent global hospitality brands, as well as companies in the gaming, dining, healthcare, sports and entertainment, real estate, retail and travel industries choose LRA to help them measure and improve the customer experience.


Audits & Inspections

Mystery Shopping


News & PRESS

LRA Worldwide CEO Rob Rush Moderating Panel at 2014 Cornell Hospitality Research Summit

LRA Worldwide, a leading provider of Customer Experience Measurement services for the global hospitality and travel industries will be participating in the 2014 Cornell Hospitality Research Summit (CHRS) next week.

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Future Perfect- Passengers shape the air travel experience of tomorrow

If you want to find out what George Jetson might experience on a cross-country flight in the Digital Age, you have to go to Anaheim, CA, to get your answer.

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Pablo Villa, Operations Manager

From his field base in Buenos Aires, Pablo measures the customer experience at locations throughout Latin America. "I am a part of positive change."

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We began working with LRA because of their global reach and industry expertise, but we are regularly reminded that we made a wise choice based on the partnership and dedication of the LRA Marriott team. Great people delivering great service is what we strive for at Marriott and that’s what we get from LRA.

Jim Dausch, Senior Vice President, Global Operations Services,
Marriott International