The Leader in Customer
Experience Measurement

LRA Worldwide is the leading global provider of Customer Experience Measurement services for multinational companies with complex customer interactions. For over 30 years, LRA’s innovative brand standards audits, quality assurance inspections, mystery shopping programs, research, and consulting services have helped ensure our clients deliver consistent, memorable, and differentiated experiences to their customers. Many of the world's preeminent global hospitality brands, as well as companies in the gaming, dining, healthcare, sports and entertainment, real estate, retail and travel industries choose LRA to help them measure and improve the customer experience.

Services

Audits & Inspections

Mystery Shopping

Research


News & PRESS

FAN EXPERIENCE IS "SERIOUS" NEWS

You know the notion of "fan experience" has become mainstream when you can't pick up a "serious" news publication without stumbling across an article on the subject.

Read More

NFL gives teams expanded fan experience study

The NFL commissioned an in-game analysis, which studied behavior and preferences for fans of all 32 teams last season, and included stadium visits from LRA Worldwide.

Read More

I AM LRA

Josh Kudisch, DIRECTOR OF STRATEGY & RESEARCH

Hospitality has always been a love of mine, and designing customer experience measurement programs has added a new, strategic layer to my appreciation.

Read More

We began working with LRA because of their global reach and industry expertise, but we are regularly reminded that we made a wise choice based on the partnership and dedication of the LRA Marriott team. Great people delivering great service is what we strive for at Marriott and that’s what we get from LRA.

Jim Dausch, Senior Vice President, Global Operations Services,
Marriott International