The Leader in Customer
Experience Measurement

LRA Worldwide is the leading global provider of Customer Experience Measurement services for multinational companies with complex customer interactions. For over 30 years, LRA’s innovative brand standards audits, quality assurance inspections, mystery shopping programs, research, and consulting services have helped ensure our clients deliver consistent, memorable, and differentiated experiences to their customers. Many of the world's preeminent global hospitality brands, as well as companies in the gaming, dining, healthcare, sports and entertainment, real estate, retail and travel industries choose LRA to help them measure and improve the customer experience.


Audits & Inspections

Mystery Shopping


News & PRESS

LRA Worldwide CEO Rob Rush Moderating Panel at 2014 Cornell Hospitality Research Summit

LRA Worldwide, a leading provider of Customer Experience Measurement services for the global hospitality and travel industries will be participating in the 2014 Cornell Hospitality Research Summit (CHRS) next week.

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Future Perfect- Passengers shape the air travel experience of tomorrow

If you want to find out what George Jetson might experience on a cross-country flight in the Digital Age, you have to go to Anaheim, CA, to get your answer.

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Kerry Welch, Director of Operations

Kerry oversees operations for our clients in Canada and a global hotel group – all from our Toronto headquarters. "I am proud that we truly make a difference for our clients, and I believe in what we do.”

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LRA’s brand audit capabilities help us measure consistency across 10 brands in 50 states, providing property-level data and big picture insights to help our franchisees and brand leaders alike.

Steve Joyce, President & Chief Executive Officer,
Choice Hotels International