The Leader in Customer
Experience Measurement

LRA Worldwide is the leading global provider of Customer Experience Measurement services for multinational companies with complex customer interactions. For over 30 years, LRA’s innovative brand standards audits, quality assurance inspections, mystery shopping programs, research, and consulting services have helped ensure our clients deliver consistent, memorable, and differentiated experiences to their customers. Many of the world's preeminent global hospitality brands, as well as companies in the gaming, dining, healthcare, sports and entertainment, real estate, retail and travel industries choose LRA to help them measure and improve the customer experience.


Audits & Inspections

Mystery Shopping


News & PRESS

LRA Worldwide’s Stephanie Perrone Goldstein to Facilitate Roundtable Discussion at ICSC Conference

Stephanie Perrone Goldstein of LRA Worldwide will help facilitate a roundtable event discussion titled "What are the Metrics Developers Use to Demonstrate Traffic and Measurement Results for Out-of-Home Buyers” for the ICSC’s Shopping Center Sponsorship & Advertising Conference taking place August 5th in New York City.

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NFL gives teams expanded fan experience study

The NFL commissioned an in-game analysis, which studied behavior and preferences for fans of all 32 teams last season, and included stadium visits from LRA Worldwide.

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Monica Kuroki, Operations Manager

From her current station in Japan, Monica trains our consultants and collaborates with clients, driving consistent, in-depth reporting and continuous improvement to the evaluation process. “I push myself and my trainees to provide the best audits and inspections we are capable of providing, every time.”

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We began working with LRA because of their global reach and industry expertise, but we are regularly reminded that we made a wise choice based on the partnership and dedication of the LRA Marriott team. Great people delivering great service is what we strive for at Marriott and that’s what we get from LRA.

Jim Dausch, Senior Vice President, Global Operations Services,
Marriott International