The Leader in Brand Protection and
Customer Experience Measurement

LRA by Deloitte is the leading global provider of Brand Protection and Customer Experience Measurement services for multinational companies with complex customer interactions. For over 30 years, our innovative brand standards examinations, quality assurance inspections, mystery shopping programs, research, and consulting services have helped our clients provide consistent, memorable, and differentiated experiences to their customers. Many high-quality, global hospitality brands, as well as companies in the gaming, dining, healthcare, sports and entertainment, real estate, retail and travel industries choose LRA by Deloitte to help them measure and improve the customer experience.


Examinations & Inspections

Mystery Shopping


News & PRESS

Deloitte Acquires LRA Worldwide to Provide Brand and Reputation Management Solution to Measure Customer Experience

LRA to join Deloitte Advisory’s Strategic Risk Services practice and will continue to expand field research offerings across hospitality, retail, healthcare and other industries

Read More

LRA Worldwide Named to 2015 Inc. 5000 for 3rd Straight Year

LRA Worldwide, now LRA by Deloitte, moves up 904 spots on the list of the fastest growing private companies in the United States.

Read More

I Am LRA by Deloitte

Stephanie Perrone Goldstein, Manager, Business Development

The common thread through Stephanie’s life, both professionally and personally: passion. Whether it takes the form of passion for her clients, her children or her singing group, Ensemble Companio (she is an alto!), Stephanie does not do things half way.

Read More

LRA’s brand audit capabilities allow us to analyze consistency across 10 brands in 50 states, providing property-level data and big picture insights to our franchisees and brand leaders alike.

Steve Joyce, President & Chief Executive Officer,
Choice Hotels International