The Leader in Brand Protection and
Customer Experience Measurement

LRA by Deloitte is the leading global provider of Brand Protection and Customer Experience Measurement services for multinational companies with complex customer interactions. For over 30 years, our innovative brand standards examinations, quality assurance inspections, mystery shopping programs, research, and consulting services have helped our clients provide consistent, memorable, and differentiated experiences to their customers. Many high-quality, global hospitality brands, as well as companies in the gaming, dining, healthcare, sports and entertainment, real estate, retail and travel industries choose LRA by Deloitte to help them measure and improve the customer experience.


Examinations & Inspections

Mystery Shopping


News & PRESS


The Airline Passenger Experience Association (APEX) recently unveiled data from its recent survey of airline passengers from around the world; the Association collaborated on the survey with APEX member LRA by Deloitte.

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The Value of a Brand Promise

It’s clear that hotel loyalty is garnered through a strong, positive, impactful experience—but what helps differentiate that experience? Deloitte has explored the characteristics of hotel customer loyalty and found that, underlying the guest experience, a hotel’s brand promise can have a strong impact on business results.

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I Am LRA by Deloitte

Stephanie Perrone Goldstein, Manager, Business Development

The common thread through Stephanie’s life, both professionally and personally: passion. Whether it takes the form of passion for her clients, her children or her singing group, Ensemble Companio (she is an alto!), Stephanie does not do things half way.

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LRA’s brand audit capabilities allow us to analyze consistency across 10 brands in 50 states, providing property-level data and big picture insights to our franchisees and brand leaders alike.

Steve Joyce, President & Chief Executive Officer,
Choice Hotels International