The Leader in Customer
Experience Measurement

LRA Worldwide is the leading global provider of Customer Experience Measurement services for multinational companies with complex customer interactions. For over 30 years, LRA’s innovative brand standards audits, quality assurance inspections, mystery shopping programs, research, and consulting services have helped ensure our clients deliver consistent, memorable, and differentiated experiences to their customers. Many of the world's preeminent global hospitality brands, as well as companies in the gaming, dining, healthcare, sports and entertainment, real estate, retail and travel industries choose LRA to help them measure and improve the customer experience.


Audits & Inspections

Mystery Shopping


News & PRESS

LRA Client Anna DiGregorio of Marketplace Philadelphia Management Named 2014 1 to 1 Media Customer Champion

Anna DiGregorio, Director of Marketing for Marketplace Philadelphia Management, was named as a 2014 Customer Champion...

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LRA Worldwide CEO Rob Rush Returns as Hospitality Industry Seminar Series Speaker at Penn State University

Rob Rush, President & CEO of LRA Worldwide, Inc., has been invited back to the Penn State University School of Hospitality Management as a guest speaker.

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Kerry Welch, Director of Operations

Kerry oversees operations for our clients in Canada and a global hotel group – all from our Toronto headquarters. "I am proud that we truly make a difference for our clients, and I believe in what we do.”

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LRA’s brand audit capabilities help us measure consistency across 10 brands in 50 states, providing property-level data and big picture insights to help our franchisees and brand leaders alike.

Steve Joyce, President & Chief Executive Officer,
Choice Hotels International