The Leader in Customer
Experience Measurement

LRA Worldwide is the leading global provider of Customer Experience Measurement services for multinational companies with complex customer interactions. For over 30 years, LRA’s innovative brand standards audits, quality assurance inspections, mystery shopping programs, research, and consulting services have helped ensure our clients deliver consistent, memorable, and differentiated experiences to their customers. Many of the world's preeminent global hospitality brands, as well as companies in the gaming, dining, healthcare, sports and entertainment, real estate, retail and travel industries choose LRA to help them measure and improve the customer experience.


Audits & Inspections

Mystery Shopping


News & PRESS

LRA Worldwide Featured in Cornell Hotel School Marketing Campaign

LRA Worldwide is featured by the Cornell University School of Hotel Administration (SHA). Cornell created the video highlighting the multiple SHA alumni working at LRA, including CEO Rob Rush, to emphasize the wide range of career opportunities available to grads.

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The ROI of Customer Experience: Enhanced Market Performance

LRA CEO Rob Rush writes about an interesting study conducted by a friend of LRA, Watermark Consulting, on the long-term return of customer experience performance in market performance vs. the S&P 500

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Pablo Villa, Operations Manager

From his field base in Buenos Aires, Pablo measures the customer experience at locations throughout Latin America. "I am a part of positive change."

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We began working with LRA because of their global reach and industry expertise, but we are regularly reminded that we made a wise choice based on the partnership and dedication of the LRA Marriott team. Great people delivering great service is what we strive for at Marriott and that’s what we get from LRA.

Jim Dausch, Senior Vice President, Global Operations Services,
Marriott International